Client
Fortune Automotive Pte Ltd
Website
Project Date
2017-2024
Deliverables
Our foray into the Australian market began with this project. Founded by two mechanical engineers, Ivan Cheong and Adem Salan, Fortune Automotive is an automotive garage based in Melbourne specialising in vehicle maintenance and performance enhancements for German marques such as Porsche, Volkswagen, BMW, Skoda, Audi, Mini, and Mercedes-Benz. They approached us to develop a brand identity and web presence for them as they began their journey to open for business.
Fortune Automotive has established itself as Melbourne's premier specialist for German vehicle maintenance and performance enhancements. With a team of factory-trained technicians and state-of-the-art diagnostic equipment, they provide exceptional service for luxury German vehicles including Porsche, BMW, Audi, and Mercedes-Benz.
Their comprehensive services include:
Since rolling out its visual identity and website circa 2015 in tandem with the commencement of its business operations, its website has undergone several iterations and enhancements to improve aesthetics, user experience and lead conversions. Our comprehensive branding and digital strategy included:
Our partnership with Fortune Automotive has helped them:
"Scratchdiskstudio Creative has been instrumental in establishing our brand identity and digital presence. Their strategic approach to our website and branding has significantly improved our customer acquisition and helped position Fortune Automotive as Melbourne's premier German car specialist."
— Ivan Cheong, Co-founder, Fortune Automotive