Fortune Automotive: German Car Specialists in Melbourne

Client

Fortune Automotive Pte Ltd

Website

https://fortuneauto.com.au

Project Date

2017-2024

Deliverables

Project Overview

Our foray into the Australian market began with this project. Founded by two mechanical engineers, Ivan Cheong and Adem Salan, Fortune Automotive is an automotive garage based in Melbourne specialising in vehicle maintenance and performance enhancements for German marques such as Porsche, Volkswagen, BMW, Skoda, Audi, Mini, and Mercedes-Benz. They approached us to develop a brand identity and web presence for them as they began their journey to open for business.

About Fortune Automotive

Fortune Automotive has established itself as Melbourne's premier specialist for German vehicle maintenance and performance enhancements. With a team of factory-trained technicians and state-of-the-art diagnostic equipment, they provide exceptional service for luxury German vehicles including Porsche, BMW, Audi, and Mercedes-Benz.

Their comprehensive services include:

• Scheduled maintenance and servicing
• Performance upgrades and modifications
• ECU remapping and tuning
• Diagnostic troubleshooting
• Race car preparation
• Race support
• Fabrication

Our Solution

Since rolling out its visual identity and website circa 2015 in tandem with the commencement of its business operations, its website has undergone several iterations and enhancements to improve aesthetics, user experience and lead conversions. Our comprehensive branding and digital strategy included:

• Creating a distinctive brand identity that reflects precision and expertise
• Developing a user-friendly website optimised for lead generation
• Implementing SEO strategies to improve local search visibility
• Designing marketing materials that maintain brand consistency

Results

Our partnership with Fortune Automotive has helped them:

• Establish a strong market presence in Melbourne's competitive automotive industry
• Increase website traffic by 45% through improved SEO performance
• Boost online service inquiries by 60% through enhanced website UX
• Build a recognizable brand that resonates with luxury car owners

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